Uncategorized Archives - Limewood Productions

Jan 27

Industrial Uniform Laundry Process

By Jacqueline Franklin Blog, Blog Post, Case Study, Uncategorized, Video Production

Objective

To capture through filming CLEAN Linen’s ISO 9001 Quality Management Certified Laundry Process and to create video content for a range of platforms, communicating to customers and prospects. In addition to taking stills photography to support the project across different platforms.

Process

The client delivered a detailed brief and script that we interpreted visually for filming.

A crew of three people was required. Two camera operators used Canon C300 Mk2 and a photographer used a Sony A9 to capture the stills.

We used a range of equipment including a slider and gimbal. Due to the ISO specification, the crew had also to wear barrier clothing which made the physical work more challenging.

The majority was filmed on location at the Cheltenham laundry. We spent a couple of days at this location filming the following process to tell the story.

Uniforms are returned to the laundry, they are scanned and registered and sorted for damage and any foreign objects are removed.
The washing process whereby full thermal disinfectant is used where dirt, bacteria and viruses are removed.
The laundry is then transferred to CLEAN Linen’s high care facility where a second scan and quality check are carried out, and drying and further thermal disinfection are used.
Any reported damage is then investigated and repaired or garments are replaced.
The garments enter the automated sorting process and then become ready for packaging to their individual requirements such as colour, size, departments etc.
Garments are folded, packed and dispatched.

Editing

As this project was shot in 4K we collated a large amount of date which was stored on its own dedicated hard drives.
Proxy files were used to make for swift and smooth editing.
Editing out the interesting elements that followed the script.
Text, is always challenging, to ensure that there is just the right amount of text to not distract from the content. Also ensuring the colour and tone works with the video and don’t become lost.
Grading is the icing on the cake.

Jan 21

Love0

Video Case Studies

By Jacqueline Franklin Blog, Blog Post, Case Study, Uncategorized, Video Production

What are video case studies?

We hear about the power of storytelling and how this can be used as a tool for persuasion to engage. When used well and enhanced using video, they can help generate conversions. A story-based structure are typically used for video case studies and are filmed on location and involve interviews with key people within the business.

The London Patient case study video focuses on how Hospitality Action help their people. It also acts as a fundraiser. this case study is also about pioneering science that has helped only the 2nd person in the world to recover from both HIV and cancer through stem cell.

Why use video case studies?

A video case study can also help set you apart from your competition, demonstrating the value you can offer whether this is product or service based. They play out how a common or specific problem can be overcome by using your product or service, providing the solution.

Education is key, the more information you provide your potential customer, the easier their buying decision becomes. They don’t require any of the sales talk or self-promoting publicity found in other marketing.

Video case studies though factual, are more personable and travel much deeper than reviews and testimonials and therefore can be mighty powerful. Their importance has real value as they can provide real and tangible solutions that are evidence based and therefore on-going trust is built. And without any of the sales talk or self-promoting publicity found in other marketing too.

On balance video case studies provide a richness together with other elements of your marketing mix and when engaging with video can increase its magnitude.

Video case study process

Storyboarding – this is critical to have an outline of so that the production can be planned. This would commonly involve liaising with the marketing team or PR.

Opening slates – with branding, helps viewers easily relate to the subject of the case study.

Identifying the problem – Identifies the issue and challenges that your business can solve, commonly achieved through video interview.

The solution itself – A tangible explanation as to how your business can helped solve the solution including any challenges in achieving expected results. Identify value that is added through that process. Video interview and the location/product.

Benefits of the solution – Ensure the benefits are clear and areas that perhaps need further exploration. Honesty of the customer about the solution provided translated in a way that evokes integrity.

Results driven – Metrics should tie back to some form of ROI, whether that’s time-saving, money-saving, revenue creation, customer retention.

Closing slates – Contact details, website or specific web page.

Delivery – Delivered in formats required for your channels.

Case Study Videos

Chapter One at Home – Case Study

Schneider, Wellcome Sanger Institute Case Study

William Murray – Santa Maria Spices Case Study

Hospitality Action, Video of re-branding

Gulf Business Machines Case Study

Banque du Liban, Lebanon Case Study

CLEAN Linen and Workwear

These videos we have produced and have been used within client case studies

The buyer’s journey and where video case studies fit

Case studies have a specific place which is towards the end of the sales funnel. They feature near the end of the consideration and early in the decision stage of the buyer’s journey. When a customer is deciding between potential solutions, the information they glean from case studies can heavily influence.

However, earlier in the buyer’s journey, the existence of case studies has its place. Customers want to know you’ve had customers using case studies successfully. The details of the solution might not be super important initially, but whether or not you’ve helped a similar company in a similar situation can determine whether someone continues to evaluate your company as a compatible business to work with.

Case Studies help with entering new markets

One of the biggest challenges when entering a new market is the lack of recognition for your company. Being able to enter a market with some case studies already in existence can help you overcome that initial hurdle. It’s important to focus on closing high-fit customers who result in good case studies as your early customers.

The Takeaway

The trust buyers place in businesses and their marketing and sales materials has been trending downwards. According to Hubspot, ‘81% of people trust their friends and family’s advice over advice from a business.’ Case studies are a brilliant method for you to present an external viewpoint on your company while still retaining some control over the narrative. They are best storyboarded, working with the company marketing or PR team.

Even though you’re producing the video case study they are about the customer and not about your business. Your website is about your business offering, but uniquely, video case studies are about your customer and not about you.

Useful, further reading about Case studies can be found at Hubspot

Nov 23

Love0

The Benefits of Investing in Video

By Jacqueline Franklin Blog, Blog Post, Case Study, Drone, How to, Motion Graphics, Promotional, Technology, Uncategorized

The benefits of investing in video is firmly established. Video is a necessary business tool and the manner that businesses use video is also becoming increasingly diverse and creative. This has come about through the advances in digital and the accessibility of graphics tools and skills. The key types of video we experience as being the most popular are Promotional and Case Study, however there’s a wealth in between.

Social Media Content

A large part of the expense of making video is spent on location filming. So depending upon the video marketing strategy, a clever and sensible idea is to examine the content and seek to gain more through the edit process. This can then be placed on the multitude of social media platforms to drive traffic through engagement.

Editing Costs – Day Rates apply

Promotional

We identify these videos as being positioned at the ‘top of the sales funnel’. Marketing activity that feeds into the funnel at this point is about creating awareness of your company, brand, individual brands, new products and services. This is your ‘show stopper’ video that communicated your USP’s and how your business is differentiating from its competitors. There are many considerations here especially when it comes to the style and tactile elements.

Typical costs can range from £3000 — £10,000 (dependent upon expectation)

Case Study

We see this featuring at the ‘bottom of the sales funnel’. This acts as the final decision maker, generating those valuable conversions. Case studies act as rich format testimonials and can be incredibly useful when it comes to the final conversion and winning significant contracts.

Case Studies involve location filming together with interviews and B-Roll footage, adding context.

Typical costs range from £2500 — £6000 (dependent upon expectation)

These fall into the following basic marketing models: AIDA (Attention, Interest, Desire, Action). Content created can then be used in DRIP marketing and can be seeded through content rich methods such as blogs. Additionally they can be used in all other forms of communication that act as a reminder.

How To

These can be incredibly important, factual and can involve not just video but motion graphics and additional graphics related to the product or service.

Costs depend upon what’s involved. A simple demonstration can be £800-£1000. More complex videos will be relative to how many days are spent. It maybe that a series needs creating.

Typical costs range from £800 — £2000

Pre-records

These have been a critical tool during the various lockdowns and the inability for teams to meet and to visit clients. They have been a lifeline for business whether it is has been generated through Microsoft Teams and or Zoom. Clients can provide bumpers or we create them. They are being used in a variety of ways such as blog posts of case studies. We believe that they’re here to stay as its’s been a way of connecting and sharing information potentially more quickly.

Editing Costs £300-£600

Events & Conferences

Traditionally video captured at events and conferences are used in a multitude of ways. It’s a great way to showcase products and achieves brand awareness and presence. Capturing video footage of stands, keynote speakers, panels, and interviews can be used afterwards in marketing content for website and blogs.

Typical costs range from £1500 — £3000

Sep 09

Love0

Made In – Cookware

By Jacqueline Franklin Uncategorized

Overview

Our client in The Potteries, Stoke-on-Trent required filming for their client in the US, a cookware site but as a generic piece about English ceramics.

Brief

To film the production process of ceramics at their site in the Potteries. Also an interview and VO explaining key elements of their manufacturing process, incorporating their USP’s.

Production

A combination of filming techniques was necessary to create interesting content. This was achieved used different angles, lenses and Slo-mo. There are so many elements to the process, however they all needed capturing such as the glaze application and firing. In addition the comprehensive quality control that takes place.

A crew of 2 using a Canon C300 and a Sony. We worked across different types of lighting which was challenging to film. The most challenging part of this project however was finding somewhere to stay for a couple of nights as everywhere was still closed!

Outcome

Our client was delighted with the footage that was transferred to them. The footage was transferred via WeTransfer on the day from the factory setting and the editing was carried out in the US. Trailer clips were created by Made In, in advance of the video being released. The video was published before the release date of their new tableware range.

Client Feedback

‘Cannot thank you enough for the incredible footage. We’re in love.’

As of 9th September 13K views.

Sep 01

Love0

Evogro Cabinets

By Jacqueline Franklin Blog Post, Promotional, Technology, Uncategorized

Overview

Evogro, is a UK based horticultural technology company that designs, develops and manufactures indoor plant growing systems for chefs. As a long term client Evogro, approached us with their digital brief as a consequence of new cabinet product development. The fresh digital visual content was to be used on their new website, social platforms and other marketing and PR material.

Brief

The digital visual content Evogro required was for a video and product stills. Evogro have some of the UK’s leading professional chefs and bartenders working across the hospitality sector as customers. These customers demand the highest standards and service, so therefore, all content needed to display the fantastic design and modern beauty of their newly designed cabinets, featuring lush crops in their prime growing state.

Production

It was imperative that the timing of the shoot had to coincide with the crops that had been pre-grown as they had to be at the right stage of development to optimise the end result in terms of video and photography.

In the past the filming of the cabinets had been carried out on location. This time it was felt that an increased controlled environment was needed to optimise the shoot outcome. We hired a Kent studio, so as not to be too far away from Evogro’s offices and where the crops had been cultivated. The cabinets and crops were delivered to the location on the same day of the shoot.

Once in the studio the crew (3) had to effectively build a black box around a cabinet with enough space to add lighting and the camera. In addition to reduce unnecessary reflection and to allow for overlapping in the filming.

The entire project was shot on a Canon C300 which was mounted on a Syrp automated slider which allowed us to film sequences repeatedly and with accuracy at any angle. LED lights with a small amount of diffusion were used to create a contrast and quality that created a dynamic feel.

The challenge of working with highly reflective surfaces was challenging and had to be managed in such a way for the reflections to work aesthetically. The decision was to light the cabinets in a portable way so that the lighting could be constantly moved around to achieve required results.

The editing involved using footage and text which was provided and used in a stylish and modern way.

Outcome

Our client is pleased with the results and has allowed them to use footage extensively within the new Evogro website. Clips have also been used for social media activity. The intention will be for Evogro to generate awareness and conversions of these newly designed cabinets.

See our Video Portfolio

Uncategorized

Industrial Uniform Laundry Process