The benefits of investing in video is firmly established. Video is a necessary business tool and the manner that businesses use video is also becoming increasingly diverse and creative. This has come about through the advances in digital and the accessibility of graphics tools and skills. The key types of video we experience as being the most popular are Promotional and Case Study, however there’s a wealth in between.
Social Media Content
A large part of the expense of making video is spent on location filming. So depending upon the video marketing strategy, a clever and sensible idea is to examine the content and seek to gain more through the edit process. This can then be placed on the multitude of social media platforms to drive traffic through engagement.
Editing Costs – Day Rates apply
Promotional
We identify these videos as being positioned at the ‘top of the sales funnel’. Marketing activity that feeds into the funnel at this point is about creating awareness of your company, brand, individual brands, new products and services. This is your ‘show stopper’ video that communicated your USP’s and how your business is differentiating from its competitors. There are many considerations here especially when it comes to the style and tactile elements.
Typical costs can range from £3000 — £10,000 (dependent upon expectation)
Case Study
We see this featuring at the ‘bottom of the sales funnel’. This acts as the final decision maker, generating those valuable conversions. Case studies act as rich format testimonials and can be incredibly useful when it comes to the final conversion and winning significant contracts.
Case Studies involve location filming together with interviews and B-Roll footage, adding context.
Typical costs range from £2500 — £6000 (dependent upon expectation)
These fall into the following basic marketing models: AIDA (Attention, Interest, Desire, Action). Content created can then be used in DRIP marketing and can be seeded through content rich methods such as blogs. Additionally they can be used in all other forms of communication that act as a reminder.
How To
These can be incredibly important, factual and can involve not just video but motion graphics and additional graphics related to the product or service.
Costs depend upon what’s involved. A simple demonstration can be £800-£1000. More complex videos will be relative to how many days are spent. It maybe that a series needs creating.
Typical costs range from £800 — £2000
Pre-records
These have been a critical tool during the various lockdowns and the inability for teams to meet and to visit clients. They have been a lifeline for business whether it is has been generated through Microsoft Teams and or Zoom. Clients can provide bumpers or we create them. They are being used in a variety of ways such as blog posts of case studies. We believe that they’re here to stay as its’s been a way of connecting and sharing information potentially more quickly.
Editing Costs £300-£600
Events & Conferences
Traditionally video captured at events and conferences are used in a multitude of ways. It’s a great way to showcase products and achieves brand awareness and presence. Capturing video footage of stands, keynote speakers, panels, and interviews can be used afterwards in marketing content for website and blogs.
Typical costs range from £1500 — £3000
