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Adrian Franklin

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Drone – Overview for obtaining your commercial Licence

By Blog, Drone

Setting yourself up for working with drones can be a daunting process, especially when you start out.

With recent issues around airports relating to drones, it has caused a re-think in how the CAA works and interacts with drone pilots.  Now larger restrictions are in place around airports and other airspace users, as well as the public being more aware and subsequently disliking drones, due to the bad press.  Also, everyone now needs to take an online test and register their drone.  If you are looking to use a drone commercially, this might not be such a bad thing, as it should reduce the amount of people using drones without due care and attention.

Want to fly your drone commercially?

If you want to take the next step and use your drone commercially, you will need to acquire a full drone licence, a PFCO (Permission for Commercial Operation). This will need to be attained by completing a theory and practical assessment, then submitting your operational manual to the Civil Aviation Authority (CAA), plus paying your annual fee and insurance documents.

The theory and practical course can be completed through a number of organisations and companies. I chose to use Coptrz’s for the following reasons; firstly, they were running the courses from a local location to me.  Secondly, they had a thorough and very comprehensive course. Finally, everything was clear to understand and provided a good insight into using your drone for commercial purposes.

The Course

The course lasted four days. The first two days were theory based (slightly reminded me of being back in the classroom at school, but much more fun!), being led by an instructor and learning all the ins and outs of drone operations theory. There was a lot of information to take in, but it was really useful to understand what is required of a commercial drone pilot.  The instructor gave an in depth knowledge and insight into what was needed to complete commercial work. Whether it’s looking at the airspace around your working location, people and possible surrounding hazards.  In addition the dos and don’ts of creating all the appropriate documentation for the flight plan including Risk Assessments.

Day three, the theory test.  If this part was failed you couldn’t complete the practical test on the following day, you can retake the test at a later date.  Thankfully I passed first time!  Very similar to a car theory test, which, when, at the time of my completion was multiple choice. ABCD options to a number of questions, every 6-8 questions covering a different topic of drone theory. I think it was 64 questions with an hour and a half time limit. The topics varied from drone practice, health and safety, reading navigational maps, aeronautical maps and the principles about your equipment, among other things. Upon passing I moved onto the next step, which was the flight assessment.

The Flight Test

After passing the theory test we were taken through the finer details of a flight plan and everything that needed to be completed in a practical and written sense prior to a flight, as we had learned through the theory.  We were also talked through manoeuvres that would need to be completed, as in a driving test, while discussing safe distances etc.  This allowed us to understand the full detail of everything we had learned, putting it into practice, as if it was for our first commercial client.  This enabled us to understand and implement everything we had learned, which was of a great benefit. Finally, the fourth day, the practical assessment. We each had 20 to 30 minutes slots in which to complete the manoeuvres, again like a driving test.  Plus anything extra the invigilator requested during the examination. There wasn’t a time restriction on how long the assessment took, as long as it was being done safely and the manoeuvres were completed correctly. An example of an invigilator’s extra request could be, “Someone has walked into your airspace that is not under your control.” What should you do?  The answer is to move the drone out the persons range (50M away while in flight), another example could be “Calibrate the compass of your drone”.  One important note here is that if you have a drone that has an “ATTI” mode function, you will have to demonstrate that you can operate your drone in this mode safely and following certain additional manoeuvres.

Like on a driving test there are minors and majors. If you get a major, you fail the test. On completion of the test you are invited back to the office, where you will have a debriefing, discussing how the test went, any points to maybe work on and whether you passed or failed.  I am very pleased to say that I passed my flight test and have now been flying commercially for a year.

The fantastic parts I found for using Coptrz were detailed worksheets, this helped with ingesting all the written information you need to learn, for the theory test, as well as the written documents you need to produce for a commercial flight.  The most important part was the contacts you acquire with the team and especially the instructor, even after completing the course. This has enabled me to, more than once, contact them with small queries when starting out commercially, which has been excellent.  This is important because it gives you that extra security, and really helps you start on your journey of becoming a drone pilot and doing commercial work. The customer service is second to none and gives you support which helps make you feel safe in the knowledge that you fully understand and have everything you need to create fantastic and exciting imagery for your clients.

Is a great site for beginners to gain knowledge before starting their course

By John Sheppard

 

Case Study (005) Vodka Martini Cocktail

By Blog, How to

Client: Spa Communications / Schneider Electric

Objective: Produce a video that was a key communications element within a bespoke Christmas corporate gift, for Schneider Electric.

Location: Grow 40, a popular cocktail bar in Brighton, featuring a professional mixologist, Steve Pineau.

Style of Video:

  •  Target Audience: 100 decision makers within the data centre industry.
  •  To film the making of a perfect Vodka Martini, using a ‘how to’ style.
  •  The creative involved producing an engaging and stylish James Bond feel, with pace and carefully selected music.

 Content, the storyline . . .

 

Booze is an easy choice as a corporate gift, but in this case the agency wanted to do something standout. In addition to providing the ingredients for a perfect Vodka Martini using locally sourced Vodka and Vermouth, we were invited to add value by showing customers and journalists how to mix one. Limewood added value, not only with our creative input into the look and feel of the video, but also by using our own connections to find an eye-catching location and an excellent mixologist. The video film was delivered on a USB stick and included within a personalised gift box, using corporate branding and colour ways to great effect.

Outcome:

Positive feedback was directly published and shared on Twitter by happy and impressed recipients of the gift.

Case Study (004) September, 2016 Enevo

By Case Study

Client: Spa Communications / Enevo Waste Management

Objective: To demonstrate the client’s success in solving paper and cardboard recycling challenges in the municipality of Rotterdam

Location: The port city of Rotterdam

Style of Video:

The client provides a high technology solution to one of the oldest problems caused by people living in conurbations – waste. In the Netherlands, cities are by legislation constrained to deal with waste within the municipality and without using landfill sites. We asked the client to consider a high quality video production, allowing additional time for location filming.

The agency wanted to create something which would be a big rock for social media, to drive traffic to the client solutions using a variety of online channels. It was thought that the film would need to stand out from the usual corporate video. We therefore conceived the idea of a travel-style film which presented the city as a clean and desirable destination, to act as a platform to present the end customer’s solution and to enlist the support of the City council. In addition, and to add to our challenge, it was decided to film all subjects speaking in their mother tongue as we felt this added to the authenticity of the piece.

Results: The film was very well received by Rotterdam city council and, importantly by the end customer. The film has not only been throughout Europe, the US and Japan, but was also picked up and used by Dutch national television. Our partner agency planned a social media campaign to launch the film and in one week reached an audience over 150,000 people in the waste management profession, with over 7,000 engagements and over 3,000 views. It is felt that the investment in production value is more than justified by the ROI and use the film has seen.

Case Study (003) June 2016, The Union Jack Club

By Case Study

Our Client: Hospitality Media – The Union Jack Club

Objective: To produce a 3 minute promotional video for The Union Jack Club

Location: Waterloo, London

Style of Video

  • Target Audience: Members of the Armed Forces, Veterans and Corporate, creating awareness.
  • Footage of the Club including some of the local famous London landmarks.
  • The Video combines wide footage, cameo clips, people as guests and staff members.
  • The music selected is triumphant yet without being too military.
  • To showcase and demonstrate a busy London Premier Armed Forces Club that has a range of ‘offerings’ for the customer.

 Content, the storyline . . .

  • The purpose was to introduce The Union Jack Club’s video to current members as a reminder and to potential new members. It creates the concept that the club offers more than just a nights stay in central London by communicating its range of facilities and ‘club’ atmosphere.

Case Study (001) January 2016 Sky Data Centre

By Case Study

Our Client: Spa Communications

Objective: To produce a Case Study Video for Schneider Electric, a global leader in energy management

Location: West London, a secure and anonymous building housing a state-of-the-art data centre for Sky

Style of Video:

  • Target Audience: Decision makers in the data centre industry from IT and Facility Managers to CIOs.
  • Combines talking head interviews and dynamic footage of the data centre white space.
  • The video comprises interviews with subject matter experts from Sky, Schneider Electric and its Elite Partners, Keysource. Together they tell the story of how DCIM software was deployed as a part of Sky’s strategy to reduce the environmental impact of its services.
  • To showcase a contemporary data centre environment.

Content, the storyline . . .

The purpose was to introduce how Schneider Electric’s StruxureWare for Data Centers DCIM software platform has been introduced by Sky to improve the management of IT servers and storage equipment, better utilize data centre capacity and reduce the carbon footprint of its computing operations.

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