Skip to main content
Category

Video

Union Jack Club Projection

Projection and Live Streaming

By Blog, Blog Post, Video, Video Production

Overview 

The Union Jack Club approached us to assist with the live streaming of a projection mapping project on the exterior of their building for Remembrance Day 11/11/23. The live stream needed to be directed to the UJC’s website only. This project required an extended specialist team to achieve this objective.

Watch 

Production 

Because the live-streaming was to take place from two locations, this meant that specialist mixing technologies were required.  

The UJC secured the location for the projection mapping, to be carried out by Motion Mapping from a nearby building Auberge on Sandell Street.  We then needed to locate two separate live-streaming locations.  This was a challenge due to other buildings affecting the visibility of the UJC even though the building is high with the projection featuring from the upper third.  Using an app, Planit Pro, allowed us to map out possible locations. Once these had been identified it was then for the team at the UJC to reach out to the facilities teams at those particular sites to enable access.

The nearby location for live-streaming was 1901 Arts Club, Exton Street and the furthest location was Centre Point, Tottenham Court Road, from a high vantage point.  Once locations were secured, it was for our live-streaming team Starlight Productions to recce the locations.  Together with inspecting technical aspects and carrying out risk assessments before signing this aspect of the project off.  There was no opportunity to carry out a trial run!

On the day of filming, the team were set up at the three locations: 1901 Arts Club, Centre Point, Auberge and inside the UJC in plenty of time for the live-stream to start at 6pm.  The projection mapping company had a holding graphic on the building and prepared itself for a 10-minute countdown.  A team member was set up with a laptop inside the UJC where the live-stream was mixed within the cloud.  In addition, sound was added for the online streaming to the website. The Military Wives Choir permitted the UJC to use their soundtrack, Remember.

Additional stills were captured of the various graphics on the building for archive and future use. 

Outcome 

The decision to live-stream to the website was to drive traffic over the weekend and the following month which was a strategic marketing decision allowing the valuable capture of data.  In addition, content was shared in advance to promote the live-streaming via e-newsletters and on social media. The live-stream was viewed worldwide from military bases and vetrans the world over.

Union Jack Club, Projection

Union Jack Club, Projection

Remembrance Projection

Remembrance Projection

To tele-prompt or not to tele-prompt, that is the question?

By Blog Post, Technology, Video, Video Production

Many of our video projects involve people talking to camera in the form of interviews, quite often for case studies or promotional video content. This requires certain production to ensure that slick video is created.

 

 

Teleprompter

Reducing re-takes

Remembering lines can be tricky, some people find it easier than others, after all, they are not actors!  Like with everything today people have to flex with the times. We decided to invest in a teleprompter, thinking that this would resolve the issues as opposed to multiple re-takes.  Re-takes consequently take longer, feels and is less efficient and ultimately less professional.

Like everything, it’s a learning curve. The first couple of times the interviewee/presenter would stare at the screen and read the script.  The problem arose that after examining the recording it did appear as though they were reading their script, which is not the desired outcome.  The objective is for the person to come across natural, relaxed and as though they’re talking off the cuff about their subject.   We have arrived at some ‘best practice’, to help us produce improved video content.

 

Using the teleprompter

Best Practice

First up – script awareness

In many respects, the most obvious is for the subject to be aware of the script and to become familiar with their lines before the filming day.  You may ask, why is there a need to do this when the text is sitting on the teleprompter?  The teleprompter becomes a support and prevents people from going off message.  Additionally, not having a script people start thinking too much about what they are saying, which will often result in people hesitating and stumbling over their words.

Second up – the setup

How do we set up the teleprompter, or rather how do we embed the text on the page? We achieve this through uploading the text onto an iPad using data video software.  The trick is to keep the text large enough in order that it can be easily read and the eyes don’t have to scan across the page to read the words; this reduces obvious eye movement.  Also, breaking the sentences up into blocks of text, leaving space between them also helps. People are more likely to pause at this point rather than rushing through their sentences.

Controlling the speed of the text is also essential.  If it’s too fast, people concentrate on the text and easily slip into reading mode.  If it’s too slow we get the same result. So practising to establish the right speed in the first instance is an important stage and that the reader is comfortable.  This means checking a practice recording and this will be different for each person.

Third up – distance from the subject

Finally, the distance the subject is from the camera is crucial. If the subject is sat too close, then it becomes more obvious that they’re reading from a teleprompter, as their eyes can be seen scanning across the screen, so a little further away can help. Again experiment until you’ve achieved the correct distance.

To sum up, to optimise your filming using a teleprompter: make sure the script is learnt, space between the text, practice the speed and finally don’t have the teleprompter too close to your subject.

The teleprompter we use is a: Datavideo TP300 and an iPad with data video software.

GET IN TOUCH
AND GET TO KNOW US
Your Information will never be shared with any third party.
Please enter your email address below to view our rate card
TO VIEW OUR RATE CARD
Please enter your email address below
  We hate spam and never share your details.