Objective
To create a video case study using a script and Schneider Electric brand guidelines. To capture the story of the re-architecture of the data centre with Schneider Electric’s energy-efficient EcoStruxure Data Centre Solutions, including Hot Aisle Containment system, InRow cooling, Galaxy VS UPS and to manage it all, EcoStruxure IT DCIM software solutions.
Process
Using the script, storyboard, a crew of two and Art Director from Spa Comms we filmed the content over one day at Loughborough University campus. The crew arrived the day before to film for a recce and ready for an early start. B-Roll was filmed throughout the day at the university site to capture the setting. The majority of the filming was carried out inside the data centre using a Canon R5 and Gimbal which provided flexibility and extended movements. In addition, we used a Canon C300 for static filming. For the edit a combination of interview, B-Roll and supplied aerial filming was used. The challenge during the interview was the sound of the data centre cooling systems. The edit had strict corporate brand guidelines to ensure uniformity throughout Schneider Electric’s media.
Outcome
A concise video that communicates all necessary information aesthetically, was produced to the deadline for the client to share on their range of platforms.
Loughborough University is the world’s number-one ranked university for sports-related subjects. With IT fundamental to its operations, Schneider Electric and its Elite Data Centre Partner, on365, were engaged to facilitate this upgrade at the university.
